Webinars – A powerful educational tool for employees around the world

When it comes to remote training, presenting business strategies, new product lines or arranging a live Q&A session with your CEO, then a webinar could be your first choice.

Webinars are increasingly becoming the tool of choice for corporate training: they can be pre-recorded or live, can be watched on demand, and a significant number of people can attend them from anywhere in the world.

Many companies have been using webinars for quite some time for training. Webinar platforms have been with us for many years. Although they have many benefits, like interactivity, higher employee engagement and on-demand recording, there are also downsides of using webinars for training sessions.

As mentioned above, there are numerous webinar platforms, but not all of them can be directly connected to your Learning Management System (LMS), if the company has one. It is usually done via external link, and in this case, the LMS would be used for time and location registration. Virtual classrooms have a maximum number of attendees which should not be exceeded, or the sessions risks becoming unstable.

Webinars have high engagement because they are interactive and use video content, as people receive information via video much easier than through written documentation. If the session has a large number of attendees, they are usually automatically muted, but can engage with the trainer via a chat box. In smaller groups, it is possible to be fully engaged in the content. However, in corporate surroundings, a trainer can have multiple sessions on the same subject during one working day, as they must conduct the training for a large number of individuals who live all around the world in different time zones. This can be quite a challenge for the trainer, who has to try to cover the same content, in the same pace, with a similar result, in just one day. As such, sessions can differ from one another.

Besides these challenges which trainers face when conducting mass sessions, another is not seeing the learners’ feedback and their nonverbal communication. Depending on a person’s feedback, the trainer can adjust the pace or content, change it up a bit to suit the particular group of learners, but in this case, they only have a chat box or the results of a training survey after the session has ended to go on. It can be quite stressful if, on top of this, technical issues pop up. Some of these issues could be due to poor internet connection, classroom crashing, people not being able to join, the audio or video part not working properly or question polls not responding. All of this could create additional stress for the trainer as in most cases, they cannot do much about it.

Webinars are also a good choice in blended learning, or for certification needs. In some companies, employees have the ability to contact trainers directly. This creates a strong bond and is an opportunity to motivate learners to attend sessions regularly.

We all remember our favorite teachers or professors who had a significant impact on us. That is why building a good learning culture and curriculum in the company can be a huge part of an individual’s perception of the company, their loyalty and motivation to stay in the team. It is known that learning and development is one of the biggest factors in employee’s career goal achievement.

Post by Milica Bulatovic

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